adidas Originals - 1949: adidas is registered as a company, named after its founder: 'adi' from Adolf and 'das' from his surname, Dassler. His aim was to provide athletes with the best
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adidas on Twitter: "On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach." / Twitter
adidas on Twitter: "On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach." / Twitter
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adidas on Twitter: "On this day in 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” & set to work with 47 employees in the small town of Herzogenaurach." / Twitter