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Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Adidas: We over-invested in digital advertising
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
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How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
領客體育— Adidas花30億買到的教訓：做品牌為何如此艱難？
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Adidas: We over-invested in digital advertising
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Adidas details 'digital newsroom' strategy for brands
