How beating bots to sneaker drops led to Adidas' bigger D2C play » strategy
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jigs (@jigsplug) / Twitter
adidas Originals on Twitter: "Want more details? Join the community and jump into our partner, @pixelvault_´s Discord and check out the FAQs. Who knows, you may even have early access 😍 https://t.co/beAFt2cT46" /
Kanye's Yeezy Day was a nightmare as bots 'ate' the coveted Adidas sneakers
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