Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
How Nike became a Leader on Social Media
Nike denies involvement with Lil Nas X 'Satan Shoes' containing human blood
The Science Behind Nike's New ZoomX Vaporfly Next% Marathon Shoe | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Inside the success of Nike's Breaking2 'moonshot' - Digiday
Nike's rivals play catch-up in marathon shoe wars - Read Qatar Tribune on the go for unrivalled news coverage
Nike Runners Aim to Break Two-Hour Marathon Mark - WSJ
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
How Nike became a Leader on Social Media
Nike on how setting an 'audacious goal' helped the brand work differently
I Tried the Nike Vaporfly Shoes — Here's What It's Like to Wear Them
Nike takes a stab at breaking the 2 hour marathon
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
How Nike became a Leader on Social Media
What You Can Learn from Nike Branding Strategy | Rival IQ
Campaign of the Year 2017: Nike 'Breaking2' | Campaign US
Why Nike's Breaking2 Worked | The Pineapple Agency
How Kipchoge was chosen for Breaking2 - Canadian Running Magazine
Inside the success of Nike's Breaking2 'moonshot' - Digiday
Breaking2: high-tech shoe for Nike's bid to break the two-hour marathon | Running | The Guardian
Nike Shares Tumble After It Reports 44% Surge in Inventories - WSJ
An Exclusive, Behind-the-Scenes Look at How Nike Is Trying to Break the 2-Hour Marathon Barrier | Runner's World
Nike's #Breaking2: How to Think Big, Act Bold - Identity
