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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Burberry Rebranding: A Brilliant Case Study Of A Downfall's Rise In High Fashion - Marketing Mind
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Burberry's 2018 Rebrand - Brandsonify
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Rebranding Case Studies: A Compilation of the Best Rebrands
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Rebranding strategies and their boomerang effect - the curious case of Burberry 1. Introduction The idea of protecting trade mar
