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PDF) Brand and line extensions: an empirical study from the new age luxury industry
Brand EXT | Brand Extension and Beyond
The Prada Story: Ensuring The Brand's Future By Creating Unified Customer Experiences
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Brand Extension Overview & Examples | What is Brand Extension? - Video & Lesson Transcript | Study.com
Prada Business Model Evolution and Future
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
PDF) Brand and line extensions: an empirical study from the new age luxury industry
Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
Luxury product to service brand extension and brand equity transfer - ScienceDirect
PDF) Drivers of Brand Extension Success: What Really Matters for Luxury Brands | Hannes Gurzki - Academia.edu
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily
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Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions - ScienceDirect
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Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
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The Fundamentals of Luxury Branding | The Branding Journal
Full article: The dilemma of luxury brand extensions
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